Guest Feature: How To Engage The 3 Distinct Types of Funders (Sybil Ackerman-Munson)
Jun 03, 2021
Sybil was featured on the Your Path to Nonprofit Leadership podcast hosted by Patton McDowell.
Every nonprofit leader rehearses their perfect case for support in anticipation of a donor meeting. And while the ability to deliver a clear and compelling vision for your organization is critical, an often-overlooked part of your preparation is considering exactly what type of major donor you are about to encounter. Sybil Ackerman-Munson offers a fascinating assessment of the three types of donors you're likely to face in episode #107 the Path, and as she makes clear, their motivations are very different. Having worked with many major donors and foundations to give away millions, she knows if you approach them with a one-size-fits-all appeal, your chance of success diminishes dramatically. What are the differences between a Sustainer, Campaigner and Launcher donor? You'll not only understand the differences after listening to our conversation, but also come away with practical strategies to approach any of the three.
"You can be really effective as a nonprofit leader by approaching donors based on where they are, and by understanding how they like to fund."